Robert Riggall

General Governor, Board of Trustees

My career experience spans marketing, planning and business development roles in major companies to assisting small/medium businesses with their sales, marketing and development. Experience of practical presentation as well as strategic thinking.

This commercial marketing experience can be applied to social marketing from environmental issues to local projects and initiatives. Essentially, social marketing is about behavioural change, within as well as outside an organisation by focusing on customer actions/activities. This may be implemented and effected by: understanding the ‘whole’ customer/sectors; focus on behaviour measuring social reults; working with local stakeholders/interests to influence and effect change; convincing customers/groups of change benefits; understanding barriers to change; exchange analysis: cost/benefit balances; effective measurement of strategy

Department:
  • Board of Trustees
  • General Governor