Broadway Cinema & Theatre are proud to be supporting St. Albans Soroptimists International and the United Nations with their campaign to end gender-based violence and domestic abuse.
On the evening of Friday 26 November, Broadway Cinema was illuminated in orange to show solidarity with the campaign Orange The World, which started on November 25 and is followed by 16 days of action, ending on Human Rights Day, December 10. The campaign aims to raise awareness at a local, national, and international level about violence against women and girls by lighting up the world in orange and standing with those who have experienced violence.
The International Day for the Elimination of Violence Against Women is marked every year around the world on 25th November and those at the Letchworth Garden City Heritage Foundation, who own and manage Broadway Cinema, were very keen to support the cause. The Heritage Foundation have once again teamed up with Letchworth based company Production Plus who provided the lights to turn Broadway Cinema & Theatre orange on Friday evening.
Stuart Sapsford, Executive Director of Communities, Culture & Heritage at the Heritage Foundation commented: “We are proud to support this campaign and awareness raising in relation to the violence and abuse that many have suffered. Our community support work through the pandemic has highlighted the increase in domestic abuse and we have worked alongside local partners, including providing grant funding, to support the work they do in supporting victims of these crimes.”
Leading the campaign in Hertfordshire are St. Albans Soroptimists International, a local branch of the global women’s organisation who work to transform the lives of women. They have reached out to the local community and asked businesses and individuals to light up ‘Orange’ by lighting local buildings in orange and displaying posters. During the campaign they will be raising funds for two local organisations, Herts Domestic Abuse Helpline and St Albans and Hertsmere Women’s Refuge.